Hi, I'm Maah Noor Shafiq.
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Self-driven, quick starter, passionate student with a curious mind who enjoys solving a complex and challenging real-world problems.
About
I am currently pursuing a Bachelors of Arts and Business, specializing in Financial Economics with a Computer Science option. I am passionate about innovation surrounding the intersection of business and tech. I am a strong leader with multiple experiences in project management and analytics. I enjoy problem solving and exercising critical thinking skills to improve and diversify my skills pallet. With being open to new people and ideas, I am excited to discover new avenues of growth and potential.
- Languages: Python, C, C++, HTML/CSS, Scheme, R Studio, SQL
- Applications: Excel, Adobe Creative, Mailchimp, Hootsuite, Maple, Matlab
Looking for an opportunity to work in a challenging position combining my skills in management, design, and analytics.
Experience
- Led competitive analysis for potential third-party tool integration into Wind River Studio product, evaluating key performance indicators and market trends; resulting in the successful implementation of Mathworks to fulfill simulation, data analysis and visualization for users.
- Developed an in-app tutorial for Wind River Studio, replicating user interactions; successfully implemented and used by 150+ clients and internal users, enhancing onboarding process.
- Initiated a monthly newsletter to efficiently communicate project updates and insights to 1800 internal employees, ensuring key stakeholders were well-informed and highlighting the teams contributions.
- Developed user specific data analysis tool in Visual Studio using Python and Elastic to evaluate 50+ client behaviours/patterns for UI/UX improvement and optimization of product engineering.
- Implemented user tracking dashboard, resulted in 30% increase in decision-making efficiency.
- Curated Figma prototypes/wireframes and story mapped a user-profile targeted solution to implement a user-friendly push notification design, enabling users to promptly identify and troubleshoot lost robots.
- Managed marketing team of 15+ members, successfully received an ROI of 400% during multiple events.
- Increased website's traffic by 9.5% and SEO ranking by 15% by leveraging keywords in optimized articles.
- Tracked KPIs weekly, summarized data findings, and generated actionable insights to improve strategy.
- Led and developed presentations on extracting differential reports through updated geographic assessor tool, used by 30+ employees. Increased efficiency by 35%; reduced 15hrs of work per week.
- Proactively maintained a data management system, ensuring quality of data extracted is complete and reliable. Cleaned large data sets through auditing processes to ensure data is usable.
- Developed insights through quantitative and qualitative analysis, problem solving & building models to support key decisions surrounding benefits & paying salaries that are equitable and competitive within the marketplace.
- Managed up to $1,000,000 of daily banking needs, with an individual responsibility of up to $5000.
- Achieved multiple credit sales, highlighting bonus sale of $30 000 limit and an $80,000 investment referral, expediting sales goals by 10%.
- Analyzed client portfolios to advise and educate clients on investment opportunities.
- Currently designing UW PMs website and visual identity using Figma, based on user needs.
- Executed design decision details from components, colours, materials, variants, and aesthetics creating an accessible design system following Google Material Design standards.
- Developed effective prototypes for initial testing and simulation as well as assisted, communicated, and collaborated with developers through project managers to attain and deliver feedback.
- Led 20+ member leadership team dedicated to promoting Pakistani culture within the University of Waterloo, in order to boost inclusivity within the community (assisted 300+ UWaterloo students).
- Successfully received an ROI of 250% during multiple events, through active social media marketing and proportional budgeting strategy.
- Detailed performance reports for key leaders, analyzing performance and implementing corrective measures based on project criteria such as task progress, resource costs, and budget allocation.
Projects
Designing UW PM’s website and visual identity using Figma.
Authored blog posts on business, social interests, and information on current events.
Case competition: Wealthsimple Cash Adoption Strategy for Students and Young Professionals.
Education
Waterloo, ON
Degree: Bachelor of Arts and Business
Major: Financial Economics
Minor: Computer Science
- Elementary Algorithm Design and Data Abstraction
- Data Types and Structures
- Cost-Benefit Analysis and Project Evaluation
- Models of Choice in Competitive Markets
Relevant Courseworks: