Hi, I'm Maah Noor Shafiq.

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Self-driven, quick starter, passionate pm with a curious mind who enjoys solving a complex and challenging real-world problems.

About

Hi, I’m Maah Noor Shafiq. I am a Product Manager with a background in Economics, Business, and Computer Science. I am passionate about creating solutions at the intersection of technology and business where data driven insights meet creative problem solving. Through experiences in product management, project delivery, and user research, I have built a strong foundation in analytics, system implementation, and customer focused design. I enjoy tackling complex challenges, working with diverse teams, and turning ideas into products that make an impact.

  • Languages: Python, C, C++, HTML/CSS, SQL, Scheme, R Studio
  • Data & Visualization: Power BI, Tableau, Enablon, Excel, Elastic
  • Platforms & Methodologies: Jira, Agile, CRM Systems, System Configuration

Looking for an opportunity to work in a challenging position combining my skills in management, design, and analytics.

Experience

Project Manager
    At Texada Software, I managed client implementations of CRM systems from start to finish. This included gathering requirements, configuring platforms, and creating onboarding resources that set clients up for long term success. Alongside the client facing work, I also streamlined internal processes by introducing automation and documentation that made project delivery more efficient and scalable.
April 2024 - May 2025 | Mississauga, Ontario
Product Manager
    During my time at Wind River, I contributed to the Wind River Studio product by exploring opportunities for third-party tool integrations and supporting data driven decisions on which partnerships would create the most value. I also designed interactive tutorials that made the platform easier for new users to navigate and built an internal newsletter that helped teams across the company stay connected on product updates.
September 2023 - December 2023 | Alameda, California
Product Manager
    At Clearpath Robotics, I focused on improving the user experience by combining data analysis with client insights. I built a Python based analytics tool to better understand how customers interacted with the product and used those findings to guide feature enhancements. I also created a user analytics dashboard for the product team and facilitated usability testing sessions, translating client feedback into actionable improvements.
January 2023 - April 2023 | Kitchener, Ontario
Data Analyst
    At Korn Ferry, I supported consulting teams with data driven insights for clients in the mining industry. My work involved cleaning and managing large datasets with SQL to ensure accuracy and reliability, as well as leading internal training sessions that helped colleagues work more efficiently with compensation tools. This experience strengthened my ability to translate complex data into practical solutions while collaborating in a fast paced, client focused environment.
January 2022 - August 2022 | Toronto, Ontario
Customer Experience Associate
    At TD Bank, I managed daily banking operations while supporting clients with their financial needs. I achieved multiple credit and investment referrals, helping the team exceed sales goals. I also analyzed client portfolios to provide guidance on investment opportunities, strengthening my ability to translate financial information into actionable advice while delivering excellent client service.
March 2021 - December 2021 | Kitchener, Ontario

Projects

UW PM Design
UW PM Web Design

Redesigned UW PM’s website and visual identity using Figma.

Accomplishments
  • Used Figma to design a multi-page website, developing a cohesive and accessible design system. Crafted components, color schemes, variants, and visual elements while adhering to Google Material Design standards to ensure consistency, usability, and aesthetic appeal.
Medium Blog
Personal Blog

Authored blog posts on business, social interests, and information on current events.

Accomplishments
  • Used Medium as a creative outlet to ignite discussion and showcase personal ideas reaching over 900+ readers. Authored 4 reports on business, social interests, and information on current events.
Screenshot of web app
Product Pitch

Wealthsimple Cash Adoption Strategy for Students and Young Professionals.

Accomplishments
  • Outlined a forward-thinking integration strategy for Wealthsimple Invest and Cash, emphasizing its importance in addressing user needs.
  • Developed mock-ups and prototypes in Figma to visualize the integrated platform's design and functionality.

Education

University of Waterloo

Waterloo, ON

Degree: Bachelor of Arts and Business
Major: Economics
Minor: Computer Science

    Relevant Courseworks:

    • Elementary Algorithm Design and Data Abstraction
    • Data Types and Structures
    • Cost-Benefit Analysis and Project Evaluation
    • Models of Choice in Competitive Markets

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